Google Verified badge

The blue check is a sales tool. Most businesses that qualify never get it.

When Google screens a business for Local Services Ads, it puts a badge and a call button on the listing. Customers read that as approval. The screening is mostly paperwork, and paperwork is where busy owners stall. We take it off your plate.

See if I qualifyHow we work
Built on frontier models · Partners
  • OpenAI
  • Anthropic
  • Gemini
  • Google
  • Meta
What changes

Same business. A very different first impression.

The badge does not change your work. It changes how a stranger feels in the three seconds before they choose who to call.

01

A stranger trusts you sooner

The badge answers the first question a new customer has about any business they have never heard of.

02

The call comes straight to you

Customers tap the button on Google. No form, no hunting for a number on your site.

03

You pay when someone reaches out

Local Services Ads bill per lead, so the budget follows real conversations, not clicks.

Side by side

Without the badge, you are one more option. With it, you are the safe choice.

Without the badge
  • Below the ads and the map
    Customers decide before they ever reach your listing.
  • A name they do not know
    Nothing on the page tells them you are legitimate.
  • Competing on price
    When every option looks the same, cheapest wins.
With the badge
  • At the top for eligible searches
    Shown before the regular ads and the map for many local searches.
  • A Google check next to your name
    The screening is done before the customer ever calls.
  • Competing on trust
    Reviews and the badge carry the decision, not the lowest quote.
What Google checks

Three things stand between you and the badge.

Requirements differ by category and region. These are the ones almost every business runs into.

01

Background checks

Google screens the owner and, in some categories, the people who go into customers' homes. We tell you exactly who needs to be checked.

02

A license on file

If your trade or profession is licensed, Google wants the license number, in the right business name, current.

03

Proof of insurance

General liability at the level Google sets for your category, with the certificate in the right format.

The fastest approvals come from complete, matching documents on the first try.

How we get you there

From eligibility call to a phone that rings.

  1. 01
    One call

    Eligibility check

    Your category, your city, your paperwork. You leave the call knowing whether the badge is open to you.

  2. 02
    Days, not weeks

    Document pack

    We send a checklist, collect what is needed, and catch the small mismatches that get applications bounced.

  3. 03
    Google's timeline

    Submission and follow up

    We submit, answer Google's questions, and keep pushing until the badge is live.

  4. 04
    Ongoing

    Live and managed

    Budget, job types, review requests, and lead disputes handled every week.

A technician arriving at a front door at dusk
The badge at work

Trust before the first call. The door opens faster.

FAQ

Questions about the badge

Still not sure? Ask. You will hear back from the person doing the work.

Ask a question
Is the Google Verified badge the same as Local Services Ads?

The badge is what customers see. Local Services Ads is the Google program behind it. You get the badge by passing the program's screening, and the ad is what puts it at the top of the page.

Which badge will I get?

Google decides by category. Home service trades usually see Google Guaranteed, while professional services such as law firms and real estate usually see Google Screened. We confirm yours on the first call.

How much does it cost?

You pay Google per lead, and the price per lead depends on your category and city. Our setup and management are quoted separately after the eligibility call.

What if my category is not eligible?

Then we tell you plainly and point you to the channel that will work instead, usually Google Ads and the map pack.

Can I lose the badge?

It can be paused if licenses or insurance lapse, or if the account has serious complaints. We watch expiry dates and response times so it stays active.

Do I need a website for this?

Not for the ad itself, since customers call straight from Google. A good site still helps with everything else, including Google Ads and AI answers.

Free, private, no contract

Find out in one call if Google will put a badge next to your name.

Tell us your category and service area. We check eligibility, the badge you would get, and the documents you need.

Check my eligibilityEmail sam@samhabib.com
What the review covers
  • Whether your category is eligible
  • Which badge applies
  • Current cost per lead range
  • Your document checklist
  • Whether Google Ads should run alongside

Back to you within one business day. If we cannot help, we will say so.