The top spot on Google. Paid per lead, not per click.
Local Services Ads sit above everything else on the page, with a Google badge next to your name and a button that calls you. Getting there takes screening, paperwork, and steady management. We handle all of it.
- Pay per lead
- Google badge on your ad
- Verification handled for you
- OpenAI
- Anthropic
- Gemini
- Meta
The first thing a customer sees is the business Google checked.
For many local searches, Local Services Ads are the first results on the page. A badge, a star rating, and a call button. Most people never scroll past them.
- 1. Competitor4.8 ★
- 2. Competitor4.7 ★
- 3. Competitor4.6 ★
Trust before the first call
The badge tells customers Google has screened the business. That changes who they call first.
You pay for leads
Not clicks, not views. You are charged when a customer contacts you through the ad.
Straight to your phone
Customers tap to call or message. No website visit and no form to abandon.
Which Google badge fits your business.
Google decides which badge applies based on your category. The screening is different for each, and so is the paperwork.
Google Guaranteed
Plumbers, electricians, HVAC, roofers, cleaners, movers, locksmiths, and other trades that work at the customer's home.
Google Screened
Law firms, financial planners, real estate agents, and many health and wellness practices.
License verified by Google
Shown in some categories and regions when Google has checked a professional license on file.
Eligible categories and badge names vary by country and change over time. We confirm yours on the first call.
Two ways to buy the top of Google. They work best together.
Getting approved is step one. Staying on top is the real work.
Where you rank inside Local Services Ads depends on things like your distance to the customer, your reviews, how quickly you respond, and your hours. We manage all of it, so the leads that reach your phone are the jobs you want.
Verification and paperwork
Background checks, license and insurance documents, and business details submitted cleanly, then followed up until approved.
Job types and service area
Only the services you want and the zip codes you actually serve, so leads match the work you take.
Budget and bidding
A weekly budget you control, with bidding set to favor the job types that are worth the most to you.
Reviews that count
A simple system to ask happy customers for reviews, because review count and rating weigh heavily on where you rank.
Response time
Google favors businesses that answer. We set up alerts, hours, and an AI receptionist if you need one so no lead goes cold.
Lead disputes and credits
We review every lead and flag the ones that should not count, like wrong service or outside your area, so you can request credit where Google allows it.
A quick check tells you if you qualify.
Most of the work is having the right documents ready. If something is missing, we tell you what and how to get it.
- Your business category is eligible in your area
- You hold any license your trade or profession requires
- You carry the insurance Google asks for in your category
- Owners and, in some categories, field staff can pass a background check
- You have a Google Business Profile with real reviews
- Someone answers the phone during the hours you set
The paperwork is where most owners stall. That is where we start.
You send the documents. We build the profile, submit the screening, answer Google's follow up questions, and tell you the moment you are live. Then we keep the leads clean and the budget pointed at the jobs you want.
From application to a phone that rings.
- 01Day 1
Confirm you qualify
Category, location, license, and insurance. One short call tells you whether Local Services Ads are open to your business.
- 02Days 2 to 5
Build the profile
Business details, job types, service area, hours, photos, and budget, set up in your own account.
- 03Google's timeline
Get verified
We submit the screening and chase it. Timelines are set by Google and vary by category and region.
- 04Ongoing
Manage the leads
Weekly lead review, disputes, budget changes, and review requests, so cost per lead keeps dropping.
Get verified, then let us run it.
Pricing is set after a short qualification call, based on your category, market, and how many locations you have. Lead costs are paid to Google directly.
Eligibility check
Find out if Local Services Ads are open to your business and what it will take.
- Category and region check
- Document checklist
- Current lead cost range for your category
- Honest yes or no
Setup and verification
We build your profile and get you through Google's screening.
- Account and profile build
- Job types and service area
- Screening submission and follow up
- Review request system
- Budget plan for launch
Ongoing management
Weekly lead review, disputes, and budget control, plus Google Ads if you need it.
- Weekly lead review and disputes
- Budget and bidding adjustments
- Response time and hours monitoring
- Monthly report on cost per lead
Paperwork is where most owners stall. We finish it.
Questions owners ask before they start
Still not sure? Ask. You will hear back from the person doing the work.
What are Local Services Ads?
They are the ads at the very top of many Google searches that show a business name, rating, and a Google badge, with a button to call or message. You are charged for leads, not for clicks or impressions.
What is the difference between Google Guaranteed and Google Screened?
Google Guaranteed is the badge for home service businesses. Google Screened is the badge for professional services such as law firms and real estate. Both mean Google checked the business before showing the ad.
How much does a lead cost?
It varies by category and city, and Google sets the range. In competitive markets it is higher. We show you the current range for your category before you commit to a budget.
How long does verification take?
Google controls the timeline and it varies by category and region. The fastest way through is a clean, complete submission, which is what we handle for you.
What if I get a lead that is not a real customer?
Some leads will be spam, wrong services, or outside your area. We review them and request credit where Google allows it, and we adjust your settings so fewer bad leads come in.
Do I still need Google Ads if I have Local Services Ads?
Local Services Ads are powerful but limited. You cannot choose keywords or landing pages, and not every service is a job type. Google Ads fills those gaps. Many businesses run both.
Does my Google Business Profile matter here?
Yes. Reviews, hours, and business details shape how your Local Services Ad looks and ranks. We work on both together.
Can I pause the ads when we are fully booked?
Yes. You can pause or change the budget at any time. We will set schedules so you are not paying for leads you cannot take.
Find out if Google will put your business at the very top.
Tell us your category and service area. We will check eligibility, current lead costs, and exactly what paperwork you need.
- Whether your category is eligible
- Which badge applies to you
- Current lead cost range in your area
- The documents you need ready
- Whether Google Ads should run alongside it
Back to you within one business day. If we cannot help, we will say so.